Elon Musk's Twitter is reportedly seeing a drop in traffic as the Threads app gains 100 million users in less than a week

Threads is on track to surpass 100 million registered users in less than a week, less than a week after Facebook parent Meta debuted its new microblogging site. The app is closely tied to a user's Instagram account and is positioned as an alternative to services such as Twitter, which Elon Musk purchased last year. The app has experienced a parabolic growth in users joining up for the service days after it was pushed out internationally (except in the EU), with new milestones being reached every day. Threads has grown at such a rapid pace since Meta linked the service to Instagram, which has over 2.35 billion monthly active users.

Last week, Meta introduced threads and began assigning temporary "account numbers" to Instagram users who had joined up for the new microblogging site. Because they are delivered to customers in chronological order, these numbers also indicate how many people have signed up for the service. According to a service that tracks these statistics, the number of Threads users surpassed the 99 million milestone on Monday.

Threads, which has only had a number of upgrades since its introduction, currently lacks numerous capabilities offered on other microblogging sites such as Twitter and Mastodon. These include private messaging (DMs) and a search tool. Users may now sign up to test beta versions of the Threads app for Android via the Google Play store and check out new features before they are published to the general audience.

Post by @mosseri

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It's also worth mentioning that, because to the close connectivity with Instagram, removing your Threads account profile will now result in the deletion of your Instagram account. Instagram CEO Adam Mosseri has stated that the firm is developing on a solution that will allow users to cancel their Threads account individually. In the meantime, users can cancel their Threads account, which would remove their profile and postings on the network, according to him.

The breakneck speed with which Threads is acquiring new users appears to have alarmed competitor Twitter, which has allegedly threatened to sue Facebook parent Meta for alleged trade secret theft. According to the company, Meta employed staff who had been laid off by Elon Musk after he took over the platform last year and "deliberately" assigned them to work on Threads. On Sunday, Musk also made a disparaging remark about Meta CEO Mark Zuckerberg, indicating that the rapid ascent of Threads had caused some anxiety at Twitter.

Post by @real_eastdakota

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While Threads is expected to surpass 100 million users in less than a week, it is unclear how many people will remain active on the network.  Meanwhile, according to statistics provided on Threads by Cloudflare CEO Matthew Prince (via The Verge), Twitter's DNS ranking has dropped throughout the first six months of the year.

The snapshot of Twitter's major domain's DNS rating shows a drop from January to July. In the meanwhile, Twitter is rated 184 on the Cloudflare Radar Top 200 Domains list. This backs with statistics published earlier this year by SimilarWeb, which revealed that Twitter traffic has been declining since the beginning of the year.