Delivery of the iPhone 15 Pro Max has been pushed out to November in several countries: Why is this so?

Buyers of Apple's new iPhone 15 Pro Max may have to wait until November in several countries, including China, Japan, and the United States, an early hint of strong demand for the business, which began taking pre-orders on Friday.

The signs are expected to assuage some concerns about Apple's flagship device's demand after a drop in the worldwide smartphone industry depleted iPhone sales in the June quarter.

The four-to-five week wait period for the Pro Max in China may help assuage investors' concerns about a financial impact in Apple's third-largest market, despite increased competition from Huawei and Beijing's tightening restrictions on iPhone usage by government employees.

According to Apple's website, the wait for the iPhone 15 Pro in China is two to three weeks. It stated that it may deliver the iPhone 15 on September 22, the day the phone goes on sale in retailers.

Buyers in the top market of the United States would have to wait six to seven weeks for the Pro Max, the most costly model in the iPhone 15 model line-up that was unveiled last week. In Japan, the model will be available in five to six weeks.

However, unlike in China, the wait for the Pro model is shorter, with only two to three weeks for the 128GB version in the US and Japan.

According to several observers, the extended wait time reflected the reduced initial supply of the Pro Max, as Apple encountered difficulties in securing supplies of the panels used in the model with narrower bezels than earlier iPhones.

Those concerns, however, have been fixed, according to Nabila Popal, research director for IDC's international tracker group.

"By the holiday season, we expect Apple to be fully operational, with shipments heavily skewed toward the Pro Max model, which should give Apple a nice bump in its average selling price."

China's strong orders

According to Chinese local media sources, the high-end iPhone 15 Pro and Pro Max versions sold out within a minute of going on sale on Alibaba's Tmall marketplace.

More than 3.4 million reservations for the four iPhone 15 versions were placed on JD.com, one of Apple's largest sales channels in China, in the run-up to the e-commerce platform allowing orders on Friday evening.

"Since the decline of Huawei, the iPhone has been able to attract a massive number of consumers in the more than $600 (nearly Rs. 50,000) segment," said Ivan Lam, senior analyst at Counterpoint.

"The new iPhone 15 series, especially the Pro series, will be a good choice for the installed base who are using iPhone 11/12 and looking for an update replacement," Lam said, adding that Huawei's Mate 60 series will compete with the iPhone.

Huawei unveiled the smartphone with an advanced technology late last month, and analysts believe it might represent a return for the Chinese tech giant, which was once the world's largest smartphone producer before US export limits destroyed its industry.

According to state media, Huawei increased its second-half shipping target for its Mate 60 series by 20% and raised its prediction for overall new smartphone shipments in 2023 to at least 40 million units due to higher-than-expected sales.

Huawei's Mate 60 debut was unusual in that there was no pre-marketing or a flashy event. On September 25, the business will conduct an event where it will discuss its new smartphone.

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