Twitter substitute Mastodon Activity Increases Following Elon Musk's Imposes Twitter Read Limits

Twitter's uproar over new limitations on the number of postings users can view appears to be fueling a rise in activity on Mastodon, a German competitor that prides itself on its decentralised, user-driven structure.

"It appears that Mastodon's active user base has grown by 110K (110,000) in the last day." "Not bad," Mastodon developer and CEO Eugen Rochko remarked on the platform late Sunday.

"I'd rather Elon Musk was destroying his site during the work week." "This isn't the first time," read another Rochko post.

Elon Musk, the CEO of Twitter, announced new limitations on the amount of posts users may read in a day on Saturday. He has previously expressed his concern with artificial intelligence corporations such as OpenAI, the owner of ChatGPT, for utilising Twitter data to train their massive language models.

Musk assumed control of Twitter in October 2022. His unstable management style has caused several users and advertisers to abandon the site since then.

Mastodon includes characteristics similar to Twitter, but instead of being managed by a single firm, it is installed on thousands of computer servers, which are mostly maintained by volunteer administrators who connect their systems in a federation.

On Monday, marketing industry experts suggested Musk's decision to temporarily limit the number of tweets Twitter users can view on the social media platform might damage attempts by the company's new CEO, Linda Yaccarino, to attract advertisers.

According to the Financial Times, Yaccarino has attempted to mend connections with advertisers that abandoned the site when Musk purchased it last year.

According to Mike Proulx, research director at Forrester, the constraints are "remarkably bad" for users and advertisers who have already been unsettled by Musk's "chaos" on the site.