Snapchat and Linktree will collaborate to allow users to add links to other social platforms: All Details

Snapchat is looking on ways to offer its users more exposure right within the app. The photo-messaging app is now introducing a feature that will allow users to display numerous links on their Snapchat accounts. These connections may be to their job or to their profiles on other applications. Snapchat has collaborated with Linktree to make this functionality possible. The news comes at a time when Snapchat is gaining cult status in several areas of the world, including India.

People may use Linktree to gather many links related to their identities and work on a single page. They might afterwards just add their Linktree address to their social media pages.

Linktree made an official notification about this impending feature on Twitter.

"And with Linktree being the exclusive link-in-bio platform for Snapchat public profiles, it's never been easier to bring your followers deeper into other channels you're on," Linktree tweeted.

If you aren’t using @Snapchat yet, what are you doing??

Through all of the opportunities it offers creators to make money, Snapchat has become a next level platform for building a business, while growing an audience 💅

And with Linktree being the exclusive link-in-bio platform… pic.twitter.com/qewO2ytDaI

— Linktree (@Linktree_) July 10, 2023

Linktree has vowed to provide Snapchat users more visibility on its platform as part of this agreement.

Furthermore, the company has provided Snapchat users with three months of premium services, allowing them to put their email IDs, phone number collection, and even NFTs on their Linktree accounts.

Snapchat initially indicated interest in this functionality in April.

With the creator economy flourishing, social networking companies are attempting to maximise their profits. Platforms are responding by providing creator-friendly solutions to their users.

Instagram launched a similar feature in April to allow users to exhibit their work from other social media sites.

Snapchat will have 200 million monthly active users in India by May 2023. On top of its augmented reality-enabled software, the business has begun collaborating with merchants in India to develop a local e-commerce ecosystem in the nation.

The photo-messaging app also introduced an interactive bot feature powered by artificial intelligence (AI) in April.